This is an interesting example of the difficulty bridging the large and small. It is impossible to know what went wrong from the outside, but I would hypothesize that there was stage misalignment. Cokes resources would be better matched after young companies demonstrate product market fit.
Coca-Cola closes Founders startup incubator | TechCrunch
After opening to much fanfare three years ago, Coca-Cola is shutting down The Founders program, according to a published report in Innovation Leader. Under this program, the company nurtured young startups, hoping to siphon some of that entrepreneurial energy and pass it along to the big lumbering corporation.Over the last several years, companies have recognized the need to innovate, and the…
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