Only option I see working for Holmes at this point is to dissolve the Theronos brand > Reincorporate > Acquire a technology with early traction and scientific credibility > Step down and appoint a respected industry leader as CEO.
Elizabeth Holmes and the Burden of (Social) Proof
Yesterday Walgreens announced it was terminating its relationship with Theranos, the healthcare technology and medical services company. Last week, Jennifer Lawrence announced she will play Elizabeth Holmes, founder and CEO of Theranos, in a movie by the Oscar-winning director of The Big Short.
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