Palo Alto-based home technology startup B8ta lands partnership with Lowe's to showcase hardware in various retail outlets
Lowe’s partners with Palo Alto startup to sell tech gadgets
In a move that reflects the changes jolting the retail sector, the Lowe’s home improvement chain has struck a deal to showcase technology products sold by Palo Alto’s B8ta within its stores. The Lowe’s outlet in Livermore has installed a 400-square-foot section that lets customers get their hands on B8ta’s still-unfamiliar home technology devices, including smart doorbells, lightbulbs, security cameras, garage door openers and lawn sprinklers. B8ta, which started with a single store that opened two years ago in Palo Alto, recently announced a $19.5 million round of financing that will let it open own outlets in Seattle and Santa Monica. Crucially, each product has an iPad next to it, to demonstrate how the device works and what colors are available, and to explain why it might benefit the customer. B8ta monitors the type of information shoppers look for on the iPads and whether changes in how the product is displayed — in terms of color, for example — increase or decrease sales. Susan Shalit of San Jose ha...
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