Event-Discovery startup Offline partners with publishing giant McClatchy to enter new markets in mid-major US cities.
Offline Media Teams With News Publishing Giant McClatchy to Enter New Markets | ExitEvent
Similar values around promoting hyperlocal community events is what unites a two-year-old Raleigh startup and major news provider McClatchy in a new partnership to boost sales, audience and innovation efforts. Offline Media’s app lays out an assortment of events and experiences for folks to choose from as they plan their weekends, after-work activities and even spontaneous outings. It’s particularly popular among young people in mid-market cities. In Charlotte, Raleigh and Durham, one in three millennial women with iPhones now use Offline. Conveniently, these are all locations in which McClatchy has a firm footing. The Sacramento, Calif.-based newspaper publisher owns some media brands familiar to North Carolina residents, such as The News & Observer, The Charlotte Observer and its most recent acquisition, The Herald Sun in Durham. This geographic overlap is a driving reason for the partnership, as Offline’s services are growing in popularity within established McClatchy cities.