Indian "OTT" platform Hotstar partners with Bangalore media firm Zapr Media Labs to pursue solutions in mobile audience analytics
Twenty-First Century Fox Inc.: Hotstar and Zapr announce a strategic partnership to drive the next wave of mobile audience analytics in India - The Wall Street Transcript
Mumbai/Bangalore, 7th March 2017: Hotstar, one of India's leading OTT platforms, and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India. In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalized communication and offers. [...] This is an abstract of the original noodl. To continue reading this document, click here for the original version.
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